Your Homepage Performance Review by Sirge

This report provides a high-level overview of your homepage performance. Unlock deeper insights and full website analysis in the Full CRO Audit.

Page load speed

70/100

Backyardsofkeywest.com - E-commerce store performance analysis

Shopify CRO Insights by Sirge

Good Stuff
Visually appealing design with bright colors that reflect the theme of Key West.
Clear display of product categories, making navigation straightforward.
Incorporation of trust signals like money-back guarantees.
Engaging imagery that captures the essence of the products.
Responsive design that adapts well to different screen sizes.
Needs some Love
Lack of clear calls to action in some sections.
Text-heavy areas that could be simplified for better readability.
Limited use of social proof to enhance credibility.
Navigation could be more intuitive, especially on mobile.
Some images are not optimized for faster loading times.

Sections review for landing page 👇

https://backyardsofkeywest.com

1

Top Section/Visible Area

Make the 'View Oversized Collection' button larger and more colorful.
Add a brief tagline that highlights the unique selling proposition.
Consider adding a rotating banner to showcase different collections.
Backyardsofkeywest.com - Top Section/Visible Area - e-commerce website layout
Sirge recommendations

Backyardsofkeywest: Mobile

Sirge recommendations
Ensure buttons are large enough for easy tapping on mobile devices.
Sirge recommendations
Optimize images for faster loading on mobile networks.
Sirge recommendations
Reorganize content to prioritize key information at the top.
Backyardsofkeywest.com - Product Categories - e-commerce website layout
2

Product Categories

Use distinct background colors for each category to enhance visibility.
Add hover effects to category images to encourage clicks.
Include a short description under each category title for clarity.
Sirge recommendations

Backyardsofkeywest: Design and Aesthetics

Sirge recommendations
Use a consistent color palette to enhance brand identity.
Sirge recommendations
Incorporate more white space to reduce visual clutter.
Sirge recommendations
Add hover effects on product images to increase interactivity.
3

Product Listings

Increase spacing between product images to reduce clutter.
Add star ratings and reviews directly under product titles.
Include a 'Quick View' option for faster access to product details.
Backyardsofkeywest.com - Product Listings - e-commerce website layout
Sirge recommendations

Backyardsofkeywest: Originality and Creativity

Sirge recommendations
Feature unique stories behind the artwork to engage visitors.
Sirge recommendations
Incorporate user-generated content to showcase customer experiences.
Sirge recommendations
Use creative animations to highlight special offers or new arrivals.
Backyardsofkeywest.com - Additional Product Categories - e-commerce website layout
4

Additional Product Categories

Incorporate images of the products in use to create context.
Add a 'Best Sellers' section to guide new visitors.
Use icons to represent different categories for quick recognition.

Your Action Plan

1
Get your Full Website Audit to uncover hidden conversion leaks
2
Conduct A/B testing on different call-to-action placements.
3
Gather user feedback to identify pain points in navigation.
4
Optimize images for faster loading times across all devices.
5
Implement social proof elements like customer reviews on product pages.
6
Regularly update content to keep the website fresh and engaging.
7
Book your Free Strategy Call to discuss your next steps

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